Content Marketing
Content marketing is a strategic marketing technique that aligns business and consumer information needs with relevant content. Content can act as a means to attract, engage and convert a specific targeted audience. From blogging and social media to white papers and eBooks, marketers use a variety of content marketing tactics to consistently inform and persuade their customers–without trying to sell them something outright. Content marketing can be used by small organizations and large companies. With so many different tactics, businesses of all sizes can tailor a mix that works for their product, their audience and the resources they have available.